A proposal for Precision Acura of Princeton

Your site,rebuilt to sell.

New Jersey’s only 25-time Acura Precision Team Award winner deserves a website that performs like one. Every new and pre-owned car on one fast page, real prices, a phone experience built like an app — and a console that shows you every lead the second it lands.

See the new site Phone vs desktop Owner console
167
Vehicles on one page
0
Page reloads to browse
25
Requests per load (was 251)
Live
Lead & shopper console

The current site, measured

One inventory page. A lot of weight.

We loaded the New Inventory page on precisionacura.com in October 2026 and counted. This is what every shopper’s phone has to download before they see a single Acura.

251
Network requests

On one load of the New Inventory page.

38
Third-party domains

Out of 44 total — tag managers, chat, trade-in widgets, ad pixels, session recording, an accessibility overlay.

9
Pages to see 106 cars

12 vehicles per page. Every page is a full reload.

1
Error box

Shown right inside the filter panels shoppers use to narrow the search.

154script files 375<script> tags ~5,700page elements 34 of 106new cars “Call for pricing” ~70menu links

Requests per inventory page load

Fewer requests means less to download, less to break, and less waiting on a phone signal.

Current site 251
New site 25
Domains contacted — current 44
Domains contacted — new 4

What a shopper actually sees

A generic dealer-platform template, an error where the filters should be, and a pager.

Uh Oh!We’ve encountered a slight problem
123456789

Pricing labels switch between “TSRP” and “Total Sale Price (incl. $599 doc fee)” — and about a third of new cars just say “Call for Vehicle Pricing.”

Side by side

Today vs. the new site

Same dealership, same cars, same prices. A completely different experience for the shopper — and for you.

Current site
New site
Speed
Today251 requests from 44 domains on a single inventory page.
New25 requests from 4 domains, loaded in about 400 ms on Cloudflare’s global edge.
Browsing inventory
Today12 cars per page — 9 full reloads to see all 106 new cars.
NewAll 106 new + 61 pre-owned on one page. Instant filters and plain-English search.
Pricing clarity
TodayMixed “TSRP” / “Total Sale Price” labels; 34 of 106 new cars say “Call for Vehicle Pricing.”
NewTSRP + $599 doc fee = Total, from your own feed, exactly like your VDP. Call-for-price becomes an “Unlock price” lead.
Mobile
TodayThe same heavy template page — 154 scripts, ~5,700 elements.
NewBuilt like an app: one-tap Call / Text / Directions / Inventory bar, swipe hero, slide-up deal builder.
Reliability
TodayFilter panels have shown “Uh Oh! We’ve encountered a slight problem.”
NewSearch and filters run instantly in the page — no reload, no round-trip per click.
Lead capture
TodayForms submit into the vendor platform.
NewTest drive, trade-in, finance, lease and price-unlock forms land in your own backend.
Owner visibility
TodayNo simple real-time view of what shoppers are doing.
NewOwner Console: live leads, pipeline, most-viewed cars, top searches, full funnel.
Brand
TodayA DealerEProcess template that looks like thousands of other dealer sites.
NewCinematic “PRECISION ACURA” intro, rotating lineup, your blue / white / red.
Content
TodaySpecials, CPO benefits and service offers buried across ~70 menu links.
NewLease, CPO, trade, finance, test drive, service and hours as fast in-site pages.
Photo reliability
TodayPage depends on 38 third-party domains to fully render.
NewYour real photos, self-hosted and upscaled, so they always load.
Ownership
TodayA template rented from a dealer-platform vendor.
NewYour site, your domain, your leads, your data.

Live — not a mockup

Try it right here.

These frames are the real site running on real inventory. Scroll them, search them, tap a car. Or open each one full screen.

Precision AcuraLoading the live site…
Desktop · 1440pxOpen full site ↗
PrecisionLoading…
Phone · 390pxPhone vs desktop ↗

Live demo: acura.hunchopeak.dev — phone vs desktop at acura.hunchopeak.dev/phone.

What’s inside

Built to move metal.

01

Every car, one page

All 106 new and 61 pre-owned / certified vehicles. New / Pre-Owned / Certified tabs, model, trim, price, color and interior filters — instant, no reloads.

02

Search like you talk

Shoppers type MDX Type S under 80k and get exactly that. No dropdown maze.

03

Real prices, plainly

Pulled from your own feed: TSRP + $599 doc fee = Total, exactly as your VDP shows it. Call-for-price cars get an “Unlock price” button that captures the lead.

04

An app on the phone

Bottom bar with one-tap Call, Text, Directions and Inventory. Swipe hero. A slide-up deal builder that feels native.

05

Compare & favorites

Put up to 3 cars side by side. Heart a car and it lives in a favorites tray. Desktop mega menus get anyone anywhere in one move.

06

Everything in-site

Lease Specials, Certified Pre-Owned benefits (7yr/100k powertrain, 182-point inspection), Value Your Trade, Finance pre-qual, Test Drive, Service Specials, Hours.

07

Owner Console

Every lead in real time, a status pipeline, notes and CSV export — plus visits, top searches, most-viewed cars and the full funnel.

08

A brand that lands

A cinematic “PRECISION ACURA” intro, a rotating hero lineup and a bold look in your own blue, white and red — with your real photos.

09

Edge-hosted & secure

Served from Cloudflare’s global edge network: fast everywhere, HTTPS by default, DDoS protection built in.

Your edge, front and center

Your difference, made impossible to miss.

Today these live behind menus. On the new site they sit where shoppers decide.

25×
Acura Precision Team Award — New Jersey’s only 25-time winner; top 15% of Acura dealers for customer satisfaction.
Loaner
Service Loaner for Life.
Mon 8pm
Monday night service until 8pm.
10+ yrs
Average consultant tenure.
Starbucks
Complimentary, every visit.
Integra A-Spec
$269/mo
24 months · $3,995 due at signing
Allegiance: $219/mo for current Acura owners
ADX AWD
$329/mo
24 months · $3,995 due at signing
Allegiance: $269/mo for current Acura owners
MDX SH-AWD
$489/mo
36 months · $4,995 due at signing
On the in-site Lease Specials page

Current lease specials as published by Precision Acura, October 2026.

The Owner Console

See every lead the second it lands.

A passcode-protected app at /admin — on your desk or installed on your phone. What you see here is the demo mode with sample numbers; your real console fills up the moment the site goes live.

acura.hunchopeak.dev/admin · demo numbers
Owner ConsoleLoading demo…

  • Real-time leads

    Test drive, trade-in, finance, lease and price-unlock requests appear instantly — tap to call or email.

  • Pipeline, notes, export

    Move each lead through its status, add notes, export everything to CSV any time.

  • What shoppers actually do

    Visits, sessions, most-viewed vehicles, top searches, device split, referrers.

  • The full funnel

    Visits → vehicle views → deal builder → leads. Know where shoppers drop off.

New Contacted Appointment SoldLost
Open the owner app with demo numbers

Why it pays for itself

More cars seen. More hands raised.

01

More inventory per visit

Today a shopper has to sit through 9 page loads to see your 106 new cars. On the new site the whole lot is one scroll away — so the right car has a real chance to be found.

02

Call-for-price becomes a lead

34 of your new cars currently ask shoppers to pick up the phone. Each one now carries an “Unlock price” button that captures a name and number instead of losing a quiet browser.

03

Faster follow-up

Every lead shows up in your console the moment it’s submitted, with tap-to-call. No digging through a vendor portal to find who asked about what.

Your numbers · your assumptions
%
%
Your estimate — we don’t promise a number.
%
$
Leads / month today100
Leads / month, new site150
Extra leads / month+50
Extra sales / month5
Extra gross / month$10,000
Months to cover the $15,000 build1.5

Sample inputs shown — replace every field with your own figures. This is simple arithmetic on the numbers you enter, not a forecast or a guarantee.

Investment

One build. Yours to keep.

One-time build
$15,000
Design · build · launch

The site you just clicked through, launched on your domain, wired to your inventory feed and your leads.

Let’s launch it
+ Ongoing care plan available
  • Design & buildDesktop and phone experiences, brand look, cinematic intro.
  • Inventory feedNew, pre-owned and certified, with real photos and real prices.
  • In-site lead formsTest drive, trade, finance, lease, price-unlock — to your own backend.
  • Owner ConsolePasscode-protected, real-time, installable on your phone.
  • AnalyticsVisits, top searches, most-viewed cars, funnel — built in.
  • Hosting setupOn your domain via Cloudflare’s edge, HTTPS included.
  • 30 days of supportRevisions and fixes for the first 30 days after launch.
  • Content pagesLease, CPO, service specials, hours — all in-site.
1

Approve

Walk through the demo together and lock in any changes.

2

Connect

Hook up your live inventory feed and point leads to your team.

3

Launch

Go live on your domain. Console handed over with your passcode.

30

Support

30 days of revisions and support while your team settles in.

That's the pitch. Now see it for yourself.

Pick a screen.

It's the real site, running on your real inventory. Open it on a phone frame, a desktop frame, full screen — or step into the owner app.

Phone versionHow a shopper sees it in their hand — app bar, swipe hero, slide-up deal builder.Open phone preview → Website versionThe showroom-screen experience — mega menus, compare, sticky filters.Open desktop preview → The entire websiteFull screen, no frame. All 167 vehicles, every page and form, live.Open the full site ↗ Owner app · demo numbersLeads, visits, top-viewed cars and the funnel — loaded with sample data so you can click around.Open the owner app →
start.hunchopeak.dev hunchopeak.dev
Henry · LTGPEAK